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It is an exciting time to be part of the Photography Industry. Since we opened HCF about 12 years ago things have really changed. Many industry stalwarts are now gone, out of business on both sides - suppliers and photographers. Many new businesses have emerged. We believe in doing business with the integrity and business practices of the old days but staying connected in a whole new way to our photographers. We also believe in continually bringing cutting edge wall art design products and tools to equip our photographers for success.

As part of the changes for 2014 there will be no frame price increases. We have been able to offset material costs increases with strategic buying and operating expense reductions. The only change to our pricing will be a flat rate shipping charge of $10 per order starting January 1, 2014. UPS-Fedex have raised prices substantially 10%+ over the last two years along with shipping supplies increases we feel that a flat rate shipping charge was the simplest solution. We hope you agree :)

Other things on the horizon include new mouldings, mats and configurations that reflect the most current design trends. We also plan on some new table top frame configurations that we will be doing some giveaways in conjunction with raising some images from our photographer friends for use in frame marketing pieces. If you have some moulding profile suggestions, then please be sure to forward them over to us. We love feedback from our photographers.

Look forward to an exciting 2014 together...Serse & Brad Salmons

PS. We had a product survey in March of 2014 and one of the highest requested items were frame marketing templates studios could use with their clients. The first set of these are now ready to download here. Your feedback in action!

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